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About First Financial Coaching

  • Together with Matson Money, First Financial Coaching is leading the way by providing breakthrough education, tools, and coaching that helps families transform their financial futures.

    Working together, Matson Money and First Financial Coaching help investors learn how investing works, discover their true purpose for money, and be disciplined and prudent over a lifetime of investing.

  • The First Financial Coaching* team is powerfully trained in the Matson Method - a highly disciplined approach to asset allocation and long-term wealth accumulation. Through the continuous pursuit of financial academic theory and the application of empirically tested academic investing science principles, they are committed to creating a profoundly meaningful and rewarding investing experience where families can access financial peace of mind.

Company Leadership

Jeffrey Furest, CFP®, RFC®, AIF®, LUTCF

President & Financial Coach

Jeff is President and Chief Compliance Officer of First Financial Coaching, Inc., with over 35 years’ experience in financial coaching and consulting. Jeff works with families, small to medium size business owners, and non-profit organizations. Early in his career, Jeff helped launch First Financial Coaching as one of southeastern Michigan’s premier financial education seminar providers...

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Michael Sarcheck, RFC®, AIF®, LUTCF

Vice President & Financial Coach

Mike has over 20 years of experience and credentials to coach families and businesses at all levels. Mike focuses on helping align his clients’ investments with their true purpose for life. This is accomplished by a method that combines academic investing science with behavioral science. Mike is a 15-year member and Past President of the...

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Jonathan Furest, RFC®

Financial Coach

Jon’s true purpose for life is to empower, uplift, and love humanity. He pursues his purpose by helping families create their purpose for their money, and coaching them to utilize Nobel Prize winning, academic investing principles. Actively involved with the Macomb Chamber of Commerce, Jon serves as an Ambassador, helping foster greater economic activity within...

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Wm. Wesley Reed, III, RFC®, AIF®, RICP

Financial Coach

Wesley is a Financial Coach for First First Financial Coaching and is accountable for our Texas office serving the Rio Grande Valley. He has decades of experience in the financial industry and has been a Financial Coach for 15 years, focusing on helping families and small businesses. When Wes isn't in the office he is...

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Janet "Scotchie" Harrington, RFC®, LUTCF

Financial Coach

Scotchie is a Financial Coach for First Financial Coaching's Texas office. She has over 25 years experience in coaching and consulting, working with families, small businesses, and non-profit organizations. Scotchie prides herself by investing time in her relationships and continuously learning to develop herself for her clients. Scotchie is bi-lingual and enjoys all things Mexico,...

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Mayo "Mac" FitzHugh, IV

Financial Coach

Mac is a Financial Coach for First Financial Coaching and is accountable for our North Carolina office. In 2010, Mac experienced a transformational moment in his career when he first learned about academic investing principles and has been coaching clients and educating his community ever since. His purpose is to create clarity and freedom for...

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Get In Touch

Book an initial consultation with our team today!

connect@firstfinancialcoach.com 586-463-1880

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PAST PERFORMANCE IS NO GUARANTEE OF FUTURE RESULTS

This website is for informational purposes only and does not constitute an offer to sell, a solicitation to buy, or a recommendation for any security, or an offer to provide advisory or other services by Matson Money in any jurisdiction in which such offer, solicitation, purchase or sale would be unlawful under the securities laws of such jurisdiction. The information contained on this website should not be construed as financial or investment advice on any subject matter.

Matson Money, Inc. "Matson" is a federally registered investment advisor with the Securities Exchange Commission ("SEC") and has been in business since 1991. In Canada, Matson is registered as a portfolio manager in Ontario and British Columbia. Registration with the SEC and the Canadian securities regulatory authorities does not imply their approval or endorsement of any services provided by Matson. This content is based on the views of Matson. The concepts discussed herein are for educational purposes only. It includes the opinions, beliefs, or viewpoints of Matson Money and its Co-Advisors and should not be relied upon for entering into any transaction, advisory relationship, or making any investment decision. Other organizations or persons may analyze investments and the approach to investing from a different perspective than that reflected in this content. Nothing included herein is intended to infer that the approach to investing discussed in this website will assure any particular investment results.

All of Matson Money's advisory services are marketed almost exclusively by either Solicitors or Co-Advisors (“Promoters”). The term "Co-Advisor" is equivalent in meaning to the term “Promoter.” Co-Advisors are either unaffiliated separately registered investment advisors, or registered representatives and/or investment advisor representatives of unaffiliated dual registrant brokerage firms. Matson is not affiliated with the Co-Advisors or the firms with which they are associated. Each Co-Advisor enters into a contractual agreement to serve as a non-discretionary Co-Advisor with respect to clients referred by the Co-Advisor to Matson. Solicitors typically do not enter into investment management agreement with clients. Both Co-Advisors and Solicitors have similar responsibilities including promoting and referring clients, and client coaching, including maintaining suitability information, routine service issues, and relationship management. All Co-Advisors are independent contractors, not employees or agents of Matson. Co-Advisors are paid fees as set forth under the tri-party Investment Management Agreement. Such fees are negotiable and may range from .20% to 1.2% of Account Owner assets under management. Matson does not retain any portion of these fees and is compensated only through advisory fees embedded in the Matson Funds.

The Co-Advisor receives an annual fee, paid quarterly in advance by Matson, based on total assets under management of the Co-Advisor's clients. Generally, the greater the assets under management that the Co-Advisor's clients have, the higher their annual compensation will be. Due to this compensation arrangement, the Co-Advisor has a financial incentive to promote Matson in lieu of other financial services providers, which results in a material conflict of interest.

Account Owners referred by other Co-Advisors may pay lower advisory fees for comparable services as a result of the range of fees available at each asset level breakpoint.

Co-Advisor's fee may be paid directly by Account Owner to Co-Advisor or this fee may be deducted from Account Owner's account by Matson and paid by Matson to Co-Advisor. No part of this fee is retained by Matson. The Co-Advisor's relationship with Matson, including fees payable from the Account Owner's Account, is governed by a separate agreement between Matson and the Co-Advisor. The nature of this relationship creates an inherent conflict of interest.

Additionally, Co-Advisors who have entered into a Co-Advisory Agreement with Matson Money can also choose to enroll in the Matson Money Brand Ambassador program under an additional separate Brand Ambassador Agreement with Matson Money. A Brand Ambassador can use Matson's Licensed Marks in connection with the operation of its business as an investment advisor, and Matson grants the Brand Ambassador a license to use the Licensed Marks, subject to the terms and conditions of the Agreement. In addition, the Brand Ambassador retains Matson to provide certain operational consulting services in connection with the Brand Ambassador's business operations and use of the Licensed Marks, and provides such Operational Consulting Services which includes additional training and coaching, subject to the terms and conditions of the Agreement. Matson Money receives compensation for the Brand Ambassador arrangement of approximately $100,000 to cover the cost of creating branded assets like films, presentations, logos, and other various marketing material, as well as additional services like in-depth training and coaching for leading the American Dream Experience. Some additional expenses can be charged for additional services.

In Canada, Matson acts as a sub-advisor to another registered portfolio manager ("Advisor"). Matson is not affiliated with the Advisor. The Advisor and Matson have entered into a sub-advisory agreement, under which Matson has agreed to sub-advise client accounts managed by the Advisor. Client accounts are invested in strategies managed by Matson. The Advisor is responsible for client onboarding and account opening collection of know-your-client information and suitability determination and overall client relationship management.

All investing involves risks and costs. Your advisor can provide you with more information about the risks and costs associated with specific programs. Your advisor is not affiliated with Matson Money, Inc. The information contained in this material is for educational purposes only and is not intended as investment advice. No investment strategy (including asset allocation and diversification strategies) can ensure peace of mind, guarantee profit, or protect against loss.

The website may include data, graphs, charts or other material reflecting the performance of a security, an index, an investment vehicle, a composite or other instrument over time ("Performance Material"). Past performance, and any performance reflected in Performance Material, is not an indication of future results.

The videos on this webpage should not be considered investment advice and should not be relied upon as the basis for entering any transaction or advisory relationship or making any investment decision. Please pay close attention to disclosures provided in the presentation, which provide important information about the material therein.

One or more persons featured in this content is a Co-Advisor and Brand Ambassador for Matson Money. All Co-Advisors and Brand Ambassadors are independent contractors, not employees or agents of Matson. All of Matson's advisory services are marketed almost exclusively by Co-Advisors, who are compensated through advisory fees.

Brand Ambassadors are either unaffiliated separately registered investment advisors, or registered representatives and/or investment advisor representatives of unaffiliated dual registrant brokerage firms or separately registered portfolio managers (Canada). Matson Money receives compensation for the Brand Ambassador arrangement to cover the cost of creating branding assets, like films, presentations, logos, and other various marketing material, as well as additional services.

Please refer to Form ADV Part 2, of either party, for detailed investment advisory and fee information. You may also refer to Form CRS for an overview of these services.

Academic Advisory Board members receive compensation from Matson Money for their services which include, but are not limited to, independent leadership consulting; co-authoring white papers; and speaking at Matson Money conferences. Advisory Board members may also provide insight to Matson Money on portfolio construction, asset allocation, quantitative analysis, investor behavior and other areas of expertise, as needed.

Life on Purpose™ is a registered trademark of Matson Money, Inc.
Matson Money American Dream Experience™ is a registered trademark of Matson Money Inc.
Matson Money™ is a registered trademark of Matson Money, Inc.
Copyright © 2024 Matson Money, Inc.

Advisory Services offered through First Financial Coaching, Inc.  144 South Main Street, Mount Clemens, MI  48043.  Insurance Services offered through First Financial Services of Michigan and Day Financial Group.  First Financial Coaching, Inc. and First Financial Services of Michigan and Day Financial Group are not affiliated. First Financial Coaching, Inc. and Matson Money, Inc. are not affiliated.

First Financial Coaching is a Brand Ambassador for Matson Money. Brand Ambassadors are promoters who are current clients of or investors with Matson Money. A material conflict of interest exists due to the Brand Ambassador's relationship with Matson Money in which the Brand Ambassador receives an annual fee based on the assets under management of the Brand Ambassador's clients. To the extent this testimonial results in you establishing, or increasing the assets under management in, your account with Matson Money, the Brand Ambassador's compensation would increase. Additionally, while Matson Money has not compensated the Brand Ambassador for this testimonial Matson Money's inclusion of the Brand Ambassador in these (and similar) materials can increase brand awareness for, or enhance the reputation of, the Brand Ambassador. Please refer to the additional disclosures at the bottom of this page for further information.